H2. Why a Real Estate Business Card Will Always Be Helpful
Some people may say business cards are no longer needed, but remember that mobiles’ battery sometimes die on the most important moment of any reunion and even if they write down your contact information.
they will not remember your name or company just with one time you exchanged thoughts. Colors are processed by the brain in 13 milliseconds while words in 600 milliseconds, so it’s easier to recall colors and figures. So this is why a trustworthy real estate business card will help you be memorable to whomever you meet.
H2. Success is about being Trustworthy in Real Estate Business
So what are you really doing in the Real Estate Business? You are not selling houses, you are looking and helping somebody to create their new home! It’s so important that your future client has all your contact information and always feels that you are available. This may be their 1st home, their new space to study, new office, new nest as a couple and soon as a family it’s a lot of what the space “emotionally projects” to them. You must know what their life is about, what they do, who is gonna be paying,
what do they like. All this extra info gives you insights of what their real needs are about. This can narrow your options and save time. But not everybody speaks openly about their private life and you will have the responsibility of showing them options, so you must be trustworthy. It’s not about showing a tons of houses, it’s about showing the right ones!
We spoke to Marina Ramirez, Realtor DRE# 02016043 from Century 21 in California and she shared some knowledge ontwo main questions:
How do you create trust between your and your clients?
Dealing with clients is more than a job it is a work of art. The goal is to gain that clients trust and assure them they are well represented and will achieve the best possible outcome in the sale or purchase of their home. Even though the process is the same for any home, the clients and the situations will vary.
It is important that the Realtor is sensitive to the clients wants and needs and they know their wishes are your priorities. Not only for the transactions sake but also for the relationship that is being built. Keep in mind, our job as Realtors relies heavily on referrals, and those referrals are product of great experiences.
A Realtor wears many hats
As Realtors we wear many hats the most obvious is that of the salesperson. However, we are not limited to that. Sometimes we are that of a nanny and will look after children while our clients look at homes. Other times we are therapist when listening to clients situations and helping them cope. We are also teacher as we help them understand the process and give them all their options.
We do whatever it takes to make that client feel comfortable and gain their trust because that is what it all comes down to. If the agent that has gained the trust of the client, the agent will be given the job to handle one of their most valuable assets.
Give something Valuable
Give your clients something of value, something that will set you apart from the rest. For me, that is time. Don’t overbook yourself so much that when your client needs you you are not available. If you get a call for a showing, try hard to make a time that is most convenient for them work even if it means rearranging your schedule. Answer every phone call or send a text to acknowledge their call and set up a call back time. Keep in mind, if you don’t answer someone else will.
Be An Expert
Most importantly, be an expert. After all, what you are being hired for is your expertise not your opinion. Know the market, do research before meetings, and avoid “I dont knows” . If you exuberate confidence, you will gain the trust of your clients. Peace of mind the most valuable gift you can give your client. The home buying or selling process can be stressful but dealing with a Realtor should not be.
How do you close a deal?
There are three key ingredients to closing a real estate transaction.
First and foremost is communication.
Build a relationship with your client and really get to know their expectations. Do not leave anything undisclosed, do not assume anything, and keep everything in writing. Make sure it is clear to the client that you are only there to represent them and not to make decisions for them. It is our job as the Realtor to explain everything, give all the options and explain all possible outcomes but it is ultimately the clients choice.
Build a team
It is also crucial to build a team that you know will deliver the same quality of service that you provide. Team up with a trusted lender, title and escrow company that share the same work ethic as you do because they will have a huge role in a successful closing.
Always be proactive.
Being one step ahead will not only prove yourself to your clients but will avoid sticky situations. Constant reminders to your clients will help ensure all deadlines are met and clients achieve their goals in a timely manner. Do not wait until the last minute to schedule inspections and appraisal. It can take time to get worked in the schedule, get a report back, and finalize negotiations. Don’t leave for tomorrow what can be done today!
H2. Start Creating your Personal Branding with different tools.
Personal Branding is about how people perceive you. Think about at least 3 concepts around your own philosophy in your work, your life. And start taking care of little details like:
- A well written and accurate bio.
- A professional logo (use a logo creator website)
- A professional studio photograph.
- Up to date website and social networks.
- A clear and effective communication strategy.
1.Create Your Own Real Estate Business Card
Here you can start expressing your style, and the type of projects you normally promote and are really good at it.
1. Choose your favorite font and write down your information.
2. Select your favorite texture and color, this will be placed on your right side of the business card with transparency.
3. Select your favorite icon, this will be placed on your right side over the color texture.
4. Select your favorite background picture.
nce you’re convinced of your design, you are ready to download it. You can pay for just that design or consider a membership and access to all these great tools that will help you create a good graphic communication.
2. Create your real estate social media graphics.
You can use graphics or a slideshow maker to thank new clientes, to approach new ones or show new homes you may have available. Or just share with your followers tips over how to make the best buy or your own philosophy.
Show your prospects your website or how to use it with our video mockups. target those who want to sell their houses.
Graphics for your social networks or Whatsapp groups with tips.
3. Make it personal, create great merchandising
This way they won’t forget you and their experience. A happy client that feels pampered will always recommend you.
Create your merchandising and leave that little detail in their new home. Like a pair of cups with some special coffee beans and a note saying, enjoy your first cup of coffee at your new home.
Being trustworthy in Real Estate is really about showing your passion on this topic, letting them know you care about your clients and creating all that world around what you believe with graphics, messages and of course a great Team that will support your whole communication and advertisement on any channel you choose.